Executive Team

R. Keith Cochran


As Executive Director of MAXIMUSalliance, R. Keith Cochran brings a wealth of state and local tax (SALT) experience, resulting in accelerated growth through his leadership at MAXIMUS. His experience and leadership in all-things SALT, business development and client relations spans over two decades.

After serving his country in the United States Navy, Cochran began his business career with the Texas Comptroller of Public Accounts in 1987, working as a field auditor under then Comptroller Bob Bullock. He moved quickly through the ranks ultimately training and overseeing auditors under Bullock’s successor, Texas Comptroller John Sharp.

Cochran’s extensive knowledge base, easygoing personality and desire to “get it right,” rather than maximize revenue for the State made the transition from the public to private sector a natural process. Over the years, Cochran has participated in over 2,500 state and local tax audits and has personally been responsible for the recovery of, and/or reduction in tax assessments totaling millions of dollars for clients.

His broad tax expertise includes: licensing and permitting, compliance and reporting, taxpayer defense, litigation support, reverse audit, managed audit and strategic consulting. Most recently, Cochran was instrumental in securing the federal registration of two service marks recognizing a unique and valuable MAXIMUSalliance state tax service, as well as a standard framework of guidelines necessary to support financial standards, conventions and rules noticeably absent from GAAP.

Cochran is a regular contributor to trade publications and a frequent speaker at industry forums. Cochran received his BBA in Management from the University of Texas in 1985, and then earned a second BBA in Accounting from Southwest Texas State University in 1987.

Phillip Rogers


Phillip Rogers is Managing Principal of MAXIMUSalliance Partners, LLC (MAXIMUS). He leads the company's deal origination, monitors clients, and oversees the operations of the business incentives practice. Rogers also serves as in-house counsel for MAXIMUS and is a member of the American Bar Association, State Bar of Texas, and Dallas Bar Association. He received his BBA in Finance from Baylor University and his JD from Baylor University School of Law. A native of Dallas, Rogers is married with two daughters that keep him busy and engaged with sports and other actvities. He actively supports several charities and enjoys biking, skiing, traveling, and watching college/professional sports. He and his wife are active volunteers in their church. 

Leveraging over two decades of state and local tax experience, Rogers designs and delivers revenue enhancement and cost reduction strategies to clients in both the private and public sectors. During his career, he has been the lead partner in numerous, successful initiatives across a diverse array of business sectors including manufacturing, energy, professional sports, technology, banking, and retail. Rogers extended background includes leading a profit recovery and business analytics firm's business development and branding strategies, accelerating growth in critical business segments, and expanding the firm's service offerings through several key strategic alliances. Rogers previously practiced law at Haynes and Boone, LLP, an international corporate law firm based in Dallas, Texas. 


Ray Watson, CEcD


Ray Watson brings a diverse background to MAXIMUSalliance – it includes: economic development, business management and ownership, and commercial real estate. Ray assists clients in crafting business incentives packages and cooperative economic development deals that provide all stakeholders with the largest possible return on their investment.

Prior to joining MAXIMUSalliance, Watson served as the Executive Director of the Kerrville Economic Development Corporation, where he executed a number of significant and creative incentive projects. His most significant project to date, however, was executed while Watson was the Executive Director of the Windcrest Economic Development Corporation, where he directed all incentive activities going back to 2006. In this capacity, he was tasked with spearheading redevelopment efforts in the Walzem Road corridor (the business district of Windcrest). The results delivered by Watson are among the largest economic development incentive projects in Texas to date. He was the architect and leader of the collaborative project team that constructed a complex and innovative economic incentives package that facilitated fast-growing technology company Rackspace’s relocation of its headquarters (and 6,000 employees) to an abandoned shopping center along Walzem Road. For his accomplishments in this role, Watson was named one of San Antonio Business Journal’s “40 Under 40” winners in 2007.

Prior to joining the City of Windcrest, Watson served as Executive Director of the Ruston, Louisiana Economic Development Corporation and the Ouachita, Louisiana Economic Development Corporation.  

Watson serves on the Texas Economic Development Council, the International Economic Development Council, the College of Agriculture and Life Sciences Leadership Council at Texas A&M University, and Rotary International.

Watson received his Bachelor’s degree in Agricultural Development from Texas A&M University and his Master’s degree in Agricultural Education with an emphasis in Economics from Texas A&M University. Watson also received a degree from the Oklahoma University Economic Development Institute, and is recognized as a Certified Economic Developer (CEcD) by the International Economic Development Council (IEDC).


3890 W. Northwest Hwy
Suite 600
Dallas, TX 75220-8108
TEL (214) 884-4405
FAX (866) 214-1145

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